Future Is Now TechnologiesUnited Airlines sets limits on AI agents booking for customers
AI assistants can show United's flights, but customers will finish purchases themselves. Businesses are starting to set rules for agents.
United Airlines says AI assistants can show its flight options, but customers must complete purchases themselves. The airline pointed to personal data, accidental bookings and aviation rules, and said it may revisit the policy as the technology matures.
Why it matters
As agents start acting for customers, every business will need a clear policy for what an assistant may do on its behalf. Evnie is built that way from the start: assistants confirm with the customer before booking, and every booking is a request the business confirms.
Sources: The Neuron, Nov 12, 2026