Future Is Now TechnologiesGoogle's November 2026 core update is rolling out
Rankings may shift for up to two weeks, finishing right before Black Friday. Here's what local businesses should do.
Google began rolling out its November 2026 core update on November 10. Google says the rollout may take up to two weeks and that it is a regular update meant to reward helpful, satisfying pages, not a penalty.
What to do
- Don't make big changes mid-rollout. Wait until it finishes, around Thanksgiving, then compare your traffic.
- Make sure your hours, prices and services are correct and match everywhere they appear.
- Keep your pages fast, clear and specific to what customers search for.
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